Where Math and Beauty Meet

Where Math and Beauty Meet


When you think about math, generally makeup and cosmetics don't automatically spring to mind. The two haven't exactly been closely associated... ever. Until self-proclaimed math geek and Star Trek fan, Parham Arabi, stepped on the scene.

Parham, an associate professor at the University of Toronto, is literally changing the face of the cosmetics, fashion and plastic surgery industries one uploaded photo at a time with his digital makeover application, ModiFace.

With ModiFace, women can upload their pictures to the program and virtually try on clothing, cosmetics and even get a sneak peek at how they'd look after having a cosmetic surgery procedure.

Parham and his team of engineers have created a uniquely coded “neural network” for a computer to be able to identify facial features for accurate modification. The technology is amazing and has skyrocketed ModiFace to cosmetic stardom and a $30 million wallet.

And some kids think math doesn't pay off. The joke's on them. I bet Parham is yuckin' it up all the way to the bank.

Along with the facial recognition technology, ModiFace also boasts one-of-a-kind coding that can closely replicate graphic cosmetics, echoing they're colors and textures like no other virtual makeover software has done before.

ModiFace is so uniquely valuable to the beauty and fashion industries that huge clients, such as Oxygen, Botox, Juvederm and Hearst Magazines have signed on to pass on the virtual glam and amp up their sales.

For those who've doubted that mathematics and beauty could ever be such close pals, the proof is in the pudding. ModiFace has made math glamorous and lucrative.